Le temps moyen pendant laquelle l’interaction s’est produite sur la publicité en media enrichi.
Anglais : interaction time, dwell time, engagement time
Samuel-François Parent est accompagnateur en marketing numérique, expert conseil en marketing, communication et publicité numérique. Généraliste du numérique, il sait enseigner et pratiquer la majorité des disciplines et tactiques employés sur le web.
Président de Titan Interactif depuis 2004, son entreprise conseil, il offre de la formation, du placement média numérique, la gestion des médias sociaux, le développement de site web WordPress, des études de marché concurrentielles numérique, un audit en communication interactive et plus encore.
Samuel est diplômé en Commerce option marketing de l’Université Concordia. Il possède 30 ans d’expérience en communications marketing en agence de publicité, chez des médias et un long parcourt dans le domaine associatif (BPIQ, PCM, IAB Canada et Réseau APCM).
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|---|---|---|
| __stripe_mid | 1 year | Stripe sets this cookie cookie to process payments. |
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| Cookie | Duration | Description |
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| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
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| _gat_UA-59560314-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
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| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
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| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
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| _dc_gtm_UA-59560314-1 | 1 minute | No description |
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| _wordpress_lp_guest | 1 hour | No description |
| m | 2 years | No description available. |
