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Objectif de Comportement (Google Analytics)

Objectif de Comportement (Google Analytics)

Publié par Sam Parent
Date 15/07/2020

Définition : Objectif de Comportement (Google Analytics)

La définition d’un objectif de comportement sur la plateforme Google Analytics revient à l’atteinte d’un comportement prédéfinit. Cette finalité s’appel aussi, une conversion.

La conversion est compté lorsqu’un certain nombre de pages ont été consulté, ou qu’une période de temps de navigation a été atteint.

En effet, on retrouve les goals, ou objectifs, dans l’administration de Google Analytics (via l’engrenage). Lorsqu’on instale Google Analytics sur un site, aucun objectif n’existe par défaut. Il faut donc les créer selon nos besoins.

English: Behavioral Goal

Source : Google Support

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Sam Parent

Samuel-François Parent est accompagnateur en marketing numérique, expert conseil en marketing, communication et publicité numérique. Généraliste du numérique, il sait enseigner et pratiquer la majorité des disciplines et tactiques employés sur le web.

Président de Titan Interactif depuis 2004, son entreprise conseil, il offre de la formation, du placement média numérique, la gestion des médias sociaux, le développement de site web WordPress, des études de marché concurrentielles numérique, un audit en communication interactive et plus encore.

Samuel est diplômé en Commerce option marketing de l’Université Concordia. Il possède 30 ans d’expérience en communications marketing en agence de publicité, chez des médias et un long parcourt dans le domaine associatif (BPIQ, PCM, IAB Canada et Réseau APCM).

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Lexique

Objectif de Comportement (Google Analytics)

Définition : Objectif de Comportement (Google Analytics)

Objectif de Destination (Google Analytics)

Objectif d' Événement (Google Analytics)

Lexique

Définition : Objectif de Comportement (Google Analytics)

Objectif de Destination (Google Analytics)

Objectif d' Événement (Google Analytics)

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