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Méga-influenceur

Méga-influenceur

Publié par Sam Parent
Date 25/02/2020

Définition : méga-influenceur

La définition d’un méga-influenceur se détermine par la taille de son audience qui dépasse le million. Un méga-influenceur est souvent une vedette quelconque. Il est donc souvent un acteur, comédien, ou athlète. Cependant, certains sont des chefs d’entreprises bien en vue du publique.

Par example, Bill Gates, Jeff Bezos, Elon Musk et d’autres.

En fait, le méga-influenceur est habituellement beaucoup plus célèbre qu’influenceur. Ils ne détiennent donc pas d’expertise particulière en lien avec les “choses” qu’ils influencent. Ce qu’ils arrivent à offrir aux maques plus que tout autre type d’influenceur, est une très grande portée.

English: Mega-influencer

Sources : CMSWire, Sensei

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Sam Parent

Samuel-François Parent est accompagnateur en marketing numérique, expert conseil en marketing, communication et publicité numérique. Généraliste du numérique, il sait enseigner et pratiquer la majorité des disciplines et tactiques employés sur le web.

Président de Titan Interactif depuis 2004, son entreprise conseil, il offre de la formation, du placement média numérique, la gestion des médias sociaux, le développement de site web WordPress, des études de marché concurrentielles numérique, un audit en communication interactive et plus encore.

Samuel est diplômé en Commerce option marketing de l’Université Concordia. Il possède 30 ans d’expérience en communications marketing en agence de publicité, chez des médias et un long parcourt dans le domaine associatif (BPIQ, PCM, IAB Canada et Réseau APCM).

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Lexique

Méga-influenceur

Définition : méga-influenceur

Micro-influenceur

Macro-influenceur

Lexique

Définition : méga-influenceur

Micro-influenceur

Macro-influenceur

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