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Link Decoration

Link Decoration

Publié par Sam Parent
Date 04/07/2019

Définition de Décoration de Lien

La décoration de lien, ou Link Decoration en anglais, indique les paramètres ajoutés à la suite d’un URL pour informer un système tiers. Une décoration de lien se précède habituellement par un “?” Les paramètres suivant sont précédé par un “&”.

Le UTM de Google permet d’informer Google Analytics sur la Source, Médium, Campagne et Contenu d’un lien cliqué. Par exemple, en publiant cette définition sur Facebook, j’ajouterais des paramètres pour créer l’URL suivante : https://titanformation.ca/Lexique/link-decoration/?utm_campaign=lexique&utm_medium=social&utm_source=facebook&utm_content=linkdecoration

D’autres systèmes, tel un CRM, aurait des paramètres indiquant le nom d’une campagne. On enchaîne tous les paramètres un à la suite de l’autre.

Traduction : décoration de lien

Source : Digiday

Sam Parent

Samuel-François Parent est accompagnateur en marketing numérique, expert conseil en marketing, communication et publicité numérique. Généraliste du numérique, il sait enseigner et pratiquer la majorité des disciplines et tactiques employés sur le web.

Président de Titan Interactif depuis 2004, son entreprise conseil, il offre de la formation, du placement média numérique, la gestion des médias sociaux, le développement de site web WordPress, des études de marché concurrentielles numérique, un audit en communication interactive et plus encore.

Samuel est diplômé en Commerce option marketing de l’Université Concordia. Il possède 30 ans d’expérience en communications marketing en agence de publicité, chez des médias et un long parcourt dans le domaine associatif (BPIQ, PCM, IAB Canada et Réseau APCM).

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