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Demand Side Platform

Demand Side Platform

Publié par Sam Parent
Date 14/03/2017

Définition de Demand Side Platform

Le Demand Side Platform, ou plateforme côté achat, est un système centralisé pour recueillir des données propriétaires, les intégrer à des données tierces et appliquer ces données à une stratégie publicitaire. Une plateforme de gestion des données avancée permet aux utilisateurs de créer des segments sur mesure, de prévoir les volumes de segment, de synchroniser les segments avec d’autres sources, de superposer des données analytiques avancées et est souvent intégrée dans les plateformes DSP ou dans une partie de celles-ci.

Accronyme : DSP

Sam Parent

Samuel-François Parent est accompagnateur en marketing numérique, expert conseil en marketing, communication et publicité numérique. Généraliste du numérique, il sait enseigner et pratiquer la majorité des disciplines et tactiques employés sur le web.

Président de Titan Interactif depuis 2004, son entreprise conseil, il offre de la formation, du placement média numérique, la gestion des médias sociaux, le développement de site web WordPress, des études de marché concurrentielles numérique, un audit en communication interactive et plus encore.

Samuel est diplômé en Commerce option marketing de l’Université Concordia. Il possède 30 ans d’expérience en communications marketing en agence de publicité, chez des médias et un long parcourt dans le domaine associatif (BPIQ, PCM, IAB Canada et Réseau APCM).

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